Whenever a user enters a query to a search engine, it replies back with a list of results the user may be looking for. One often notices that certain web-pages are placed above the others in the list making them more prone to be clicked or visited. Search Engine Optimization is the science of improving the rank or placement of a web page in the search engine listing. Internet entrepreneurs often desire to get a higher placement of their website or web page for certain specific user queries which directly impact their revenue. For instance a hotel owner in London may desire that whenever someone looks for ‘hotels in London’ through any search engine, his website should be placed on the top spot.

Most users are generally low on patience; therefore they might go up to the 2nd or 3rd page at the maximum to find the most relevant result satisfying their need. Therefore if one gets listed within search results but has a placement beyond the 3rd page, there are lower chances for his website to be visited and subsequently the revenue generated through the website.

Search Engine Optimization is generally aimed to help websites reach a higher placement in the listing process. The exercise is technical in nature and is done to satisfy the conditions prompted by search engines themselves, in regard to the design and development of the website. Let us first understand how the search engine determines the placement of each website:

Whenever a website is hosted on the internet, search engines send an automated software to the website that reads and analyses it in a certain way. This automated software is called the crawler software. The crawler is programmed in a way to determine the relevance or genre of the website through the vocabulary present in its content; subsequently, the website is tagged in its index. However, since there may be several websites or web pages belonging to the same genre, the search engines crawler ranks them within their genre. The ‘crawler’ analyzes the website on several parameters that define its quality in terms of the code, presentation and the content. It distinctly determines the ease of information availability for users and the extent of it and also studies the user behaviour through subsequent indexing sessions on the website. Once it ascertains technically that the website presents the most useful information easily available to the users and users are happy to return again and again seeking more information, it ranks the website as the best for that particular genre. Several similar websites or web pages are analyzed alongside and the most useful ones are placed at the highest place within the search results.

Search Engine Optimization thus is a service that transforms an existing website to the most usable form for the users and evolves it technically for the crawlers to judge it. Not only can it help and existing website but due consideration of different parameters at development stage itself can yield best results for a website.

Search Engine Optimization thus is a service that transforms an existing website into its most usable form for the users and evolves it technically for the crawlers to judge it. Not only can it help an existing website but due consideration of different parameters at development stage itself can yield remarkable results for a website.

One might be curious as to what are the different SEO or search Engine Optimization activities followed to achieve the best results for the exercise. Here is a brief idea of the Search Engine Optimization activities we undertake for projects: SEO ACTIVITIES