A
search engine optimization process is divided into two basic stages. The first stage corresponds to the work that has to be done on the website or the web page. This stage is referred as on-page optimization. Here in, the
search engine optimization agency takes care of every single page on the website to make it most favourable to the search engine crawlers. The agency optimizes every element on each web page from its coding structure to its linking structure along with its content and tags. The
SEO agency has to make sure that each page on the website is readily indexable, has lots of information for the users and it encompasses all the parameters required by the crawlers to give it the best marks possible. There are hundreds of these parameters that any
SEO agency needs to account for, some of them include:
- Code optimization and compliances
- Page definition and meta-tags optimization
- URL Optimization
- Images, alt & anchor text optimization
- Content optimization and keyword density built-up
- Link structure optimization and site map building
The second stage of
search engine optimization is termed as the
off-page optimization. Off-page optimization is an exercise done for the website but on rest of the internet. One must understand that we need to prove to the search engines that the website or web-page is the most relevant for a particular genre; hence the SEO agency needs to give it references. These references can be in the form of the most relevant back-links for the website; externally linked articles, discussion forum participation or
social media participation. All these activities only increase the relevance or importance of a website or web page. Some of the major off-page optimization activities include:
- Link building through one-way linking or link exchanges
- Participation in social forums
- Directory submission
- Article Writing on external websites
- Social media profiling
A mix of both
on-page and off-page optimization exercises gives a vital boost to the SEO of any website
