Any search engine optimization exercise is a mix of data collection and subsequent improvements through effective strategy implementation. A typical search engine optimization
exercise with us follows the following steps:
Selection of the right keywords is the only determinant in the success of an online business. If the website is optimized for the right vocabulary used by the population, it increases its chance to gain business just by its presence there. Let us try and establish the relation between the best SEO key-phrases and business generation through a simple example:
A hotel in London trying to optimize its website for the best available key-term; the SEO agency
identifies 2 major terms that are “hotels” and “hotels in London”. The agency finds out that the word “hotels” has almost 10 times the search count as “hotels in London” and is searched at a much larger scale globally. So as per the best key-term available they start their search engine optimization process for the website for the word “hotel”. 6 months later the results are frustrating for the hotel owner. Firstly, the SEO agency was not able to get good enough rankings for the keyword and secondly there was not a single query to the hotel from the website.
The SEO agency
tried another exercise by concentrating its focus on the key-phrase “hotels in London”. Herein, 6 months later there was a good shift in the rankings of the website and more so, the website started getting queries from users interested precisely in reservations at the hotel. This was a logical anomaly that a key-term which is employed at a much lesser rate by users was generating more business for the hotel. The explanation for this was simple; “hotels” was a generic term. It was used by people who were generally not looking for reservation in London city. Rather, it was used more from an informational point of view. Moreover, the term being generic invited tougher competition in terms of the rankings by search engines! It was extremely difficult to optimize the website for such a term. The key-phrase “hotels in London” was a much more specific term to the users looking for hotel reservation in London precisely; therefore the term generated leads for the hotel through SEO. Moreover, performing search engine optimization for the SEO agency
was a lot easier than for “hotels”, hence the result was good.
It is extremely important to choose the right key-phrases for one’s business and this responsibility is predominantly on the shoulders of the SEO agency
. Any user by logic divides his or her search query in 3 parts; these are:
Product + Action + Region
So, some one looking for a hotel reservation in London would type in:
Hotel (product) + reservation (action) + London (region)
Similarly, any entrepreneur looking for website designing services’ company in London would search for:
“Website Design London”
Therefore a keyword/ key-phrase selection process requires an in-depth analysis of the product and action of the organization coupled with its region of operation. This data is coagulated with statistical reference of the regional monthly searches (which several search engines or search engine tools present) and a final list of the best business suited key-terms is made. The surprising factor is that regional vocabulary plays an indispensable role in key-phrase determination. For instance, the UK population may spell it as “Colour” whereas the same word is spelled as “color” in the US. Therefore the SEO agency
should always carefully and scientifically study the user queries from time to time; even to determine the shift of trends.
At D2S Technologies, we devote our efforts in determining the best key-terms for any business in the most scientific way before commencement of the SEO exercise. This marks the first step for any search engine optimization exercise with us.
SEO Content designing or up-gradation
Content is the king in your website since search engines are text based intelligent algorithms! Once the right key-phrases are selected, it is important to give them relevance in the text matter on the webpage. SEO friendly content plays a key role for search engines to determine the true relevance of the page. Therefore it is important for the concerned SEO agency to design SEO-enriched content for the website catering to an optimum level of key-phrase richness. Content also helps building up of the key-phrase density on a page allowing the search engines to determine the genre of the page in the best manner. Owing to the importance of building SEO-rich content, SEO copywriting has become a huge business in itself now a days. One must note that without SEO copywriting, the entire search engine optimization exercise can go down the drain.
The question is how do SEO copywriters work it out?
SEO copywriting is a mix of creativity with intelligence! It is the process of writing content which is firstly relevant and informative to the user and secondly serves the search engine crawlers with their geometric reading behaviour. One must note that the search engine crawlers read the website from top to bottom and left to right, therefore the SEO copywriters utilize this behaviour to fit the best key-terms on a page in an inverted triangle format. The expertise of any SEO copywriter lies in the fact that he is able to make sense out of a monotony of putting key-phrases in a sequence. However one must also not over-do, these days we notice that websites are made primarily to satisfy the search engines which is a total anti-user behaviour and sooner or later may get accounted for. One must note force-in key-terms within sentences just to make it SEO rich. This would only lead the user to get frustrated reading the language and hence losing interest in the content. SEO copywriting ,however interesting, does require great precision and care.
Let us analyze the difference between a regular content and SEO content through the following example: a paragraph from the introduction page of a search engine optimization company may read as:
“D2S Technologies is a collective effort of a group of highly experienced individuals from the Internet and Media Domain. Thinking out of the box, we thrive to achieve excellence in the field of Web Services with specialist approach to marketing best practices conducted by businesses online. Going by the virtues of “Objective, Measured and Timely”, we distinctly focus towards achievement of true internet marketing objectives propelling the success of an organization. We specialize in Search Engine Optimization and can guarantee organic placement for websites on search engines like Google for business specific search terms.”
Re-written SEO Content:
“D2S Technologies is a search engine optimization agency delivering guaranteed SEO services to businesses online. Our team consists of experts from the internet and media domain specializing in search engine optimization, marketing best practices today. We thrive to deliver excellence through innovation, creative thinking and a specialist approach towards search engine optimization in our endeavour to become the leading web solutions provider globally. Our virtues of “objective, measured and timely”, emboldens our focus towards achievement of results when it comes to targeted search engine optimization for websites. We can guarantee organic placements on search engines like Google thus helping business grow through SEO.”
One may notice that the regular content looks neat but lacks business specific key-terms that are valuable from the SEO perspective and even for the user to register the true entity of the organization. It looks neat to a user but somewhat lacks objectivity in terms of business ideals and most importantly it may not impress the search engine crawler. In the re-written SEO content, we find that there is a good density of the key-term “Search Engine Optimization” and “SEO” and even the very first line of the paragraph has a notation. The SEO text is also designed in a way to accommodate the maximum number of key-terms, yet it does not seem as monotonous. It is the SEO text which would be given due preference by the search engine crawlers at all time times.
SEO copywriting is a unique and specialized service, therefore, it indispensably forms a part of our Search Engine Optimization exercise. Send us a query to know more about the SEO Copywriting Service.
Page Definition and Correction
Page definition and correction is a small yet effective technique in Search Engine Optimization which ascertains that the search engine crawler reads, understands and tags a web-page correctly. The essential elements of this exercise are determination and SEO enrichment of Page URLs through URL Re-Writing, Tile and Meta Tags, Link or anchor tags, broken link analysis, sitemap and inaccessible page link corrections through steps like bread crumbs application etc
All the page definition and correction measures help the website be indexed properly and allow the search engines to tag the page in the correct genres.
Different off page measures are utilized for strengthening the SEO score of any web page. Of these measures, the most important one is the link building exercise. Links from relevant websites or websites of the same genre are given an absolute preference by the search engine crawlers. So if other websites in the same genre have placed a link to your website on their web page, search engines will count it as a positive mark for you.
Link building has an enormous advantage of uplifting search engine rank as well as driving good incoming traffic from other sources on the web. However, link building should also be done carefully and a bad link or a link from a bad neighbourhood might get a website penalized. Moreover, even too many links collected in a short time can get the website under a span index. It is therefore important that link building be done uniformly and carefully to produce the best results.
Other off page measures include website URL submissions to directories, social forums, external content generation and several other social activities (on internet). All these generate a lot of popularity for the website which is a positive in the search engine index.
To know more about our SEO deals send us a query