The Web has a better reach than any other form of advertising. While it takes time to build up enough visitor base to one’s website to make a worthwhile impact on one’s company's marketing campaign, it costs next to nothing to do so. A brick and mortar store, on the is liable to many out of the ordinary occurrences which could blow out the costs such as leaving the lights on, theft, damage, extra staff etc.
The Web has a better reach than any other form of advertising. While it takes time to build up enough visitor base to one’s website to make a worthwhile impact on one’s company's marketing campaign, it costs next to nothing to do so. A brick and mortar store, on the is liable to many out of the ordinary occurrences which could blow out the costs such as leaving the lights on, theft, damage, extra staff etc.
VisibilityRaising prominence is one major aspect that makes having a website important. Even if people have heard about your company, they may want to carry out research online first, before leaving their home. Providing a map and directions to your company's shops or offices on your website so that visitors are less likely to have trouble finding the place, helps in a lot of ways.
CredibilityMany people just think that you have a website since the vast majority of businesses do, at least the majority of big companies do. There are actually still quite a few small businesses that don't have a website and without one this is exactly what they will remain. If you don't have a website that you can refer people to potential customers are going to assume that you are a small time company that does not take their business seriously. Once you establish this reputation it is going to be hard to make sales.
Ease of AccessHaving a website makes it very easy for people to find you, read up about your company, what you do and answer a bunch of questions they have on your company. By having a website people will be able to find your company when they search for your company on a search engine like google, yahoo or bing. It is true that if you don't have a website your business may be found in a search engine if you have a listing in a directory, the yellow pages or your business could just automatically show up in a Google places result.
Higher ROIIf you are in a business to business market our guess is that you may only need one sale to make your website investment worthwhile. If one sale is not enough, it is probably only a handful. The chances of your website generating more than a handful of customers over the course of five years are almost certain.
