Search Engine Optimization (SEO) is the main instrument for the website owners to get more traffic to the website. Optimization of a website is critical to get traffic and maintain the level over the search engine. The main objective of the search engine optimization is to get more traffic from diverse sources and to get repetitive visitors.
Compared to the costs associated with other variants of online marketing such as PPC advertising, social media marketing, or purchasing leads for an email marketing program, SEO provides relatively good ROI. While PPC may drive more revenue and social media may be more important for your branding, your organic SEO in many ways remains a foundation for online presence.
60% of clicks go to the first result
This means that only 40% of clicks are left for the second through the millionth result on Google for the keyword. Securing that top spot on Google is a sure shot way to convert sales.
Results are forever
Unlike advertisements the effects of SEO are permanent. They don’t stop if you stop paying for them. One will need a little upkeep to maintain that top 1st spot ranking, but if one can get that top spot chances are it will be quite difficult for it to be taken away.
Your competitors are doing it
If you’re not moving forward and improving your position, you’re losing ground to a competitor who is. That’s a simple fact of how the process works. If your competitors are using it then they will appear before you on Google and get all those hits that can lead to sales before your website will.
Rise of mobile bandwidth and local search optimization
The volume of traffic delivered to mobile devices is expected to exceed that delivered to traditional desktop devices. With this dramatic explosion in mobile usage, a whole new world of effective SEO techniques have opened up for companies, such as local search optimization.