- Posted byAdmin
- May 1, 2019
Posted in D2S-Delhi, India
E-Commerce platforms 2019: What's Your Pick?
An e-commerce platform is a software application that allows online businesses to manage their website,sales and operations.
Currently there are variety of e-commerce platforms present in the market. Choosing a right e-commerce platform is a big decision as it influences the long term ventures of your company. It may become difficult to choose what is right and what is wrong. So, here in this blog we will compare 3 different e-commerce platforms to help you choose the better.
SHOPIFY v/s MAGENTO v/s VOLUSION v/s WOOCOMMERCE
SHOPIFY – Shopify is the most well-rounded of the ecommerce platforms. It has it all when it comes to easy setup and an easy to use dashboard. In terms of popularity, Shopify is the most popular platform out there for small, medium, and large businesses alike.Shopify is the cheapest platform at a starting price of $9 per month. Shopify also offers a number of professional looking themes. If you are looking for the most variety of apps, add ons, and plugins then Shopify is a great choice for your online shop.
MAGENTO – Magento is an open-source platform offering maximum flexibility and third party integration. It comes with a lot of features which other platforms are missing, including multiple locations, sites, languages, and currencies. Magento also happens to be very scalable and is also suited to grow your small or enterprise business to a thriving online store.
VOLUSION – Volusion allows you to focus on selling products and leaves the technical stuff, like getting bogged down by servers or getting frustrated with the back end of your site, to them. Volusion does not charge any transaction fees which allow you to keep all of the revenue you make to yourself. Volusion has 359 (82 free and 277 paid) ecommerce template design options including some that are very mobile-friendly. Volusion also enables you to run your store on the go with their mobile app.
WOOCOMMERCE – Woocommerce is the best single platform to run e-commerce. Woocommerce is a wordpress plugin. You need to have wordpress for it.It automatically turns any WordPress website into a fully functional online store, with inventory management, coupons, and product pages.
Here is some of the comparison for each which helps you decide which Platform suits you best
- Pros: It is very easy to use and setup. Sign up with your e-mail address and start building up your networks. Shop and sell things eight away. It also contains SEO features such as title tags and meta description. It also provides variety of themes. It is mobile optimized. Most importantly, it supports third party gateways and also have large app marketplace to have thousands of offer to add functionally to your site with few clicks. Also, it offer additional sales channels by providing you with the software and hardware to sell inside physical store locations, social selling and integrating with marketplaces like Amazon.
- Cons: One of the biggest disadvantages is cost. The base fee, you pay formany plugins, themes and features are one-off payments, some monthly, some yearly. Also, there are transaction fees if you are not using the built-in payment system. This can all get a bit complicated and hard to plan with. And also in terms of customization your shopify uses its own makeup language.
- Pricing: Shopify offers different pricing, depending upon the features you choose. Monthly charges for basic shopify is $29, shopify for growing business is $79 and advanced shopify is for $299. There is shopify plus for enterprise clients also. As mentioned, in addition to the base price, you pay for apps and additional features. Also, don’t forget credit card and transaction fees when using third-party payment providers. These vary according to your plan.
- Pros: Magento gives you lots of control. With technical knowledge, you can change almost anything you want in terms of functionality and design, plus choose your own server environment.Magento’s have a long list of features and option such as membership subscriptions, recurring payments, discounts, and the ability to adjust content per users.There are plugins and themes for all sorts of purposes, from customer support to marketing to shipping and site optimization. It also provide multilingual website.
- Cons: While Magento has a lot of features, consequently it can be a little resource hungry. This will require you to invest time and money into optimization. Also,the platform is written in PHP, so if you want to make meaningful changes, you need to have the necessary chops or you need to hire someone for it. Either way, expect to invest in development.
- Pricing: Magento community edition is free i.e. you can download it and use it for your website. There is also the hosted version and it is not cheap. The number we found was $18,000/year for licensing.
- Pros: It has a solid e-commerce and product management tools like rich text product descriptions, native fulfilment options, subscription options, loyalty programs and more. It also integrates with a lot of payment providers and doesn’t come with transaction fees.There are various marketing options that includes SEO features, social selling, marketplace integrations for Amazon and eBay, among others. Note that some of those are only available on higher plans.
- Cons: You have to pay extra for SSL, which is a must for any online shop. Other competitors provide it for free. Premium templates for Volusion are also a bit expensive. The website offers no blogging facilities too. You can only include links from other websites to menu. The pricing structure is also confusing.
- Pricing: Running your shop on Volusion will cost you between $29 and $299 per month. You get 10% off when paying annually.Each plan has a bandwidth limit (1, 3, 10 or 35GB). Any traffic beyond that will cost you $7/GB. There is also transaction fees of your payment processor and there is alsoan investment into an SSL certificate. The ones offered by Volusion directly are between $89 and $99Plus, if you are going for a premium theme, you need to budget $180 for that.
- Pros: It has a one click selling app available. It can be customized according to your needs and preferences. There are plenty of marketing options available. Also, it is best for those who are already familiar with wordpress. It connects almost every gateways. You only have to concentrate on content and not on designs and themes.
- Cons: Extension is needed for simple stuff. Hosting can be pricely here. You always have to deal with a blame game for troubleshooting. You need technical knowledge to use woocommerce cost effectively.
- Pricing: WooCommerce is a free plugin for anyone with a WordPress site, you need a lot of add-ons to start selling online. For example, you’ll need to purchase separate hosting, a domain name, any extensions you want and an SSL certificate.
So what’s your Pick for your next E commerce shop?
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