All aspects considered, given the data that is coming out of all this, the update seems links quality related. In Simple terms, the update will determined the quality of your website based on the veracity of links pointing towards it.
“Yes, we make changes almost every day.”
“From now on every update, unless otherwise stated, shall be called Fred.”
When comments like these come straight from the horse’s mouth (John Mueller and Gary Illyesof Google respectively in this case), you know something has changed.
The SEO world has been in business again with reports of fluctuating SERPs and website rankings. This is a result of yet another algorithm change carried out by the search engine behemoth. However, there is still a lot of uncertainty regarding what this update is all about.
Specialists are pointing out to different optionswith some saying it is a content quality update, while others going with an updated backlink feature. Some have even argued about it affecting Advertisement heavy websites and aimed at tightening the screws on Private Blogging Networks (PBNs).
Specialists are pointing out to different optionswith some saying it is a content quality update, while others going with an updated backlink feature. Some have even argued about it affecting Advertisement heavy websites and aimed at tightening the screws on Private Blogging Networks (PBNs).
Let us simplify it further. Any website with a high quality link profile generates backlinks from those sites, which are reliable and have higher domain authority(DA). A higher DA means a higher ranking on the SERP. With the current “Fred” update, the notion of quantity is thrown out of the window. The number of backlinks to a website no longer will matter. It is important to have lesser links, which are reliable and white-hat based.
Almost all SERP tracking tools (Algoroo, SERPMetrics, RankRanger, AccuRanker and others) have shown heavy fluctuations and volatility in their results after the update. Some website have also reported drastic drop in their keywords in the SERP after this. All of these points to a link algorithm update which has adversely affected low quality link build webpages.
So, how to get over this “Fred” update? Here are a few pointers:
The update is certainly pro white-hat link building and anti, black-hat SEO. We should get a clearer picture of its impact in days to come. Until then, happy linking!!!
