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How ORM is different from SEO?

To understand the difference between Search Engine Optimization (SEO) and Online Reputation Management (ORM), you must first know their core functions in this digital marketing world.

SEO is the method to help a website appear at the top of the search engine results pages. Now, ORM tracks how a particular brand appears not only on the company's website, but in different places on the internet.

The difference between ORM and SEO:

ORM is a broader concept. It implements a holistic approach to building a brand's online reputation and ensures that viewers find positive information about that brand on the internet.

• SEO has a specific role to play. SEO uses techniques to increase a website's rank to make it appear on the first page of a search. It is a trend that people only search the first page on the internet to get information.
• ORM covers multiple websites and focuses on overall progress of the brand. ORM encompasses blogs, forums, social media and reviews of websites. SEO focuses only on one website - the company website. SEO works on keywords, adding attractive taglines, snippets, creative writing style, and video and image optimization to improve website ranking in the search engine results and enhance user experiences.
• ORM integrates PR and communication strategies to enhance a brand perception. This integration has a powerful impact on the brand and the business. SEO, on the contrary, is managed by the marketing team to increase leads and sales. However, a successful ORM campaign increases sales with its power to convert potential consumers into buyers.
• The primary goal of ORM is to acquire the trust and loyalty of the clients and ensure brand integrity. It focuses on how a viewer will see a brand online. But SEO targets traffic by enhancing search engine visibility.

With digital marketing becoming more important for brands, an increased need to leverage ORM and SEO to augment business growth is evident. SEO and ORM are subsets of digital marketing. ORM is essential in digital marketing to improve and maintain brand image online so that any attack on hurting the brand image can be thwarted or reduced in prominence.

Today, ORM is an integral part of any SEO packages. The primary reason is its outreach and effectiveness in improving brand presence. Just like a wide diversity of techniques is used to rank the website better for any service or products, ORM plays the next crucial role in maintaining the hard work. Hence, it is common practice to hire ORM managers who would strategize campaigns on behalf of client companies to influence and shape public insight of any business entity, enterprise or company.